Six concepts.
Two surfaces.
One credential.
Each frame is fully composed in the image — headline, eyebrow, CTA, wordmark all rendered photographically. The pack splits into two buckets: three product-led DTC concepts that anchor on real RENAURÉ inventory, and three brand/authority concepts that translate Dr. Campos's clinical credential into editorial-grade typography. Real Shopify product imagery throughout.
§01 · How to read this pack
For the call
- Two buckets, six concepts. Bucket A is product-led — three frames anchored to canonical RENAURÉ inventory from doctorcampos.com. Bucket B is brand-led — three editorial typographic frames that translate clinical authority into a paid-social shape.
- All copy is baked into the image. Headline, eyebrow, CTA, wordmark, even the product label — every typographic element is composed inside the frame, not overlaid in CSS. This matches the AYMI house preference for ad creative.
- Real Shopify product imagery throughout the product bucket. The RENAURÉ Crème, Serum, and Duo on the frames are pulled directly from doctorcampos.com's canonical product images.
- Credential lock honored. Across every frame, the credential is written as DNP / ARNP — never MD or physician. Dr. Campos's bilingual practice line is reflected in concept B1.
- Square (1:1) masters now; 4-placement build-out per winner. Each frame here is the 1:1 master. The expansion section below shows how each winning concept fans to 4:5, 9:16, and 16:9 + a headline / primary-text / CTA bank that becomes ~24 production assets.
§02 · Bucket A · Product-led
Bucket A
Product. As anchor.
3 concepts · 1:1 feed master · real Shopify product imagery baked
DC · 01
"Built in the clinic. Made for your routine."
1:1 feed · product still-life · RENAURÉ Crème
The clinical-origin wedge. Anchors on the actual RENAURÉ Crème jar from doctorcampos.com, framed in Aesop / Kinfolk editorial. Copy carries the most defensible brand line — every word of which is verifiable. This is the foundational acquisition creative.
DC · 02
"Take the consult home."
1:1 feed · product still-life · RENAURÉ Duo
Subscribe & Save bottom-funnel. Anchored on the RENAURÉ Age-Reversing Duo with the actual S&S terms ($150 free-ship threshold) baked in. This is the retargeting workhorse — runs against engaged audiences, drives first-purchase conversion to the subscription mechanic.
DC · 03
"Copper peptide. Cell renewal."
1:1 feed · product still-life · RENAURÉ Serum
The ingredient-as-hero variant. Single SKU, single ingredient claim, single founder-developed line. Strongest performer in the category for skincare with a clinical-claim origin — works as a TOFU education ad and as a UGC anchor for influencer content.
§03 · Bucket B · Brand / authority
Bucket B
Brand. As trust signal.
3 concepts · 1:1 feed master · editorial typographic
DC · 04
"Find your skin in sixty seconds."
1:1 feed · typographic · quiz CTA
The quiz front door. Routes paid traffic to the skin-quiz conversion path proposed in §07 of the proposal. Replaces "browse 145 SKUs" with a 60-second diagnostic that exits to a recommended regimen — the highest-leverage CRO change on the entire surface.
DC · 05
"Ten years in clinical practice. / Diez años en práctica clínica."
1:1 feed · typographic · bilingual EN/ES
The bilingual claim. Two-column EN/ES side-by-side, native Spanish accents preserved. Credential rendered as "DNP, ARNP · Founder, Ageless Forever Institute · Coral Gables, Florida" — accurate, defensible, undercompeted in the Spanish-language US beauty market. Runs against language-targeted Meta audiences.
DC · 06
"Clinical authority. Without the chair."
1:1 feed · typographic · brand line
The category-position line. The clearest single statement of the brand thesis. Reads as the masthead line on a Substack, the bio line on Instagram, the opening line of the about page — usable everywhere, identifying the brand in one breath.
§04 · How each winning concept expands
One winner becomes twenty-four assets.
A 1:1 feed master that earns its weekly slot becomes a 4-placement set, paired with three headlines, three primary-text variants, and a 2-CTA bank — the math gets you to ~24 production assets per winning concept, refreshed on a fortnightly cadence.
Sample copy bank · for the bilingual authority concept
Primary text A · EN · founder-led
"I built this line for my own patients. It's now available for you."
Primary text A · ES · founder-led
"Lo diseñé para mis propios pacientes. Ahora está disponible para ti."
Primary text B · EN · proof-led
"Ten years in clinical practice. One line, formulated from what actually works."
Headline variant · ES
"Encuentra tu piel en sesenta segundos."
CTA bank
Take the quiz → · Shop the regimen → · Free consultation →
§05 · Production notes
What ships next.
For the next round
- Confirm wordmark direction. The frames render the AYMI house treatment of "AGELESS FOREVER · BY DR. CAMPOS." Confirm this matches your existing wordmark or supply the canonical lockup for the next round.
- Founder portrait. Several concepts will benefit from a consented Dr. Campos photograph — bilingual founder voice, white-coat or studio editorial. Production frame anchored to real portrait, not generated.
- Product photography refresh. The Shopify CDN currently serves AI-generated product images (Kive.ai). For scaled paid acquisition, recommend a one-day photo day on the hero SKUs (RENAURÉ Serum / Crème / Duo + the hyaluronic + the SPF). Costs once, used for two years.
- Compliance review on the "Dr." treatment. Every frame here writes the credential as DNP / ARNP only. The next round can carry a more direct "Dr. Campos" usage if you've cleared the FTC + Meta health-ad-policy lens with counsel.
- The quiz infrastructure. DC · 04 routes to a quiz that doesn't yet exist. We'd recommend scoping that as the first month-one CRO build before the ad goes live at volume.