Expanded Marketing Proposal · 06.22.2026 · Prepared for Dr. Daniel Campos, DNP · Founder/CEO
From a clinic-built brand
to a scaled DTC system.
You already have what most DTC brands spend years and millions trying to manufacture — a credentialed founder, a bilingual audience, a media-trained voice, and a real clinical origin. What you don't yet have is the acquisition system that turns those assets into compounding revenue.
§02 · The frame
You're not launching a skincare brand.
You're distributing a clinical practice.
Ageless Forever Institute has been a working aesthetic and longevity practice in Coral Gables since 2016. Patients come, treatments work, the franchise model has begun to compound. The Shopify storefront at doctorcampos.com is the at-home extension of that practice — medical-grade skincare developed for patients between visits, now available nationally.
That sequence matters. Most DTC skincare brands start with a product and try to backfill credibility. You started with a credentialed practice and are extending it. The brand is already trusted by the audience it most needs to reach. The unlock is not legitimacy. The unlock is volume — turning a clinic-grown reputation into a national subscription business without losing the specificity that made it work.
This proposal is the build sequence for that system: where you are today, where this takes you in twelve months, the three audiences it has to serve, the engine that has to be built to serve them, and the AYMI shape we would put behind it.
§03 · Where you are vs where this takes you
The eight axes that change.
Acquisition surface
Meta (FB/IG) only, founder-led, intermittent boosting, no measured CAC.
Full-funnel Meta engine plus a paid Google + YouTube authority layer, both held to a blended CAC under a defined ceiling.
Creative system
In-house posts, AI-generated product imagery, single founder voice across all formats.
Three creative tracks — authority (Dr. Campos explains), social proof (patient/customer voice, bilingual), and product-as-hero — each with a published cadence and weekly creative refresh.
Storefront conversion
145 SKUs in a flat catalog, light segmentation by skin type/problem, no quiz, no diagnostic.
Skin-quiz front door routing to a recommended regimen, with bundles priced for retention and a free-consult escape valve to the clinical practice.
Retention engine
Subscribe & Save offered at 15%, no lifecycle email cadence visible, replenishment unmodeled.
Eight-flow Klaviyo program — welcome, replenishment (day 50/65), regimen graduation, post-purchase education, win-back — with a separate broadcast lane in Dr. Campos's voice.
Measurement
Quiz self-described "not sure" — no agreed acquisition metric, no LTV anchor, no attribution model.
Cost-per-first-purchase as the live acquisition metric, blended ROAS as the governance metric, contribution margin per cohort as the planning metric.
Authority surface
Healthgrades 3.9★, People en Español expert credit, occasional TV — all distributed across channels with no compounding ownership.
A bilingual content engine on Substack/YouTube that owns the search and recommendation graph for "anti-aging skincare in Spanish" and adjacent terms.
Practice ↔ brand loop
Clinic and DTC operate as two domains with no formal bridge — patients aren't systematically routed to the storefront and vice versa.
A two-way loop: clinic visit triggers a post-treatment regimen offer; storefront customers within driving distance receive a soft consult invitation.
Franchise pipeline
Live franchise program but minimal lead flow, no separate paid surface, no targeting model.
A small, dedicated paid + content engine for franchise prospects, ring-fenced from the DTC budget, measured to cost-per-qualified-discovery-call.
§04 · Directional growth benchmarks
What this engine is sized to do.
Honest range, anchored to the unit economics of credentialed-founder DTC skincare and the working catalog already live on doctorcampos.com. Benchmarks are directional — the scoping conversation calibrates them against your current pixel data, AOV, and contribution margin.
Blended new-customer CAC
−45%
Against current unmeasured Meta-only spend, as the creative system and quiz-led conversion path replace founder-boosted single-creative buying.
Subscribe & Save take-rate
3.8×
Lift on first-time customers electing the 15%-off subscription, driven by the regimen routing and post-purchase education flow.
Repeat purchase, 90 days
+62%
From replenishment-flow timing on hero SKUs (RENAURÉ Crème, Hyaluronic Serum, SPF) plus regimen graduation prompts.
Avg order value
+34%
From bundle architecture (Lift & Volume Duo, Sun + Sea, RENAURÉ Duo) surfaced via quiz output instead of catalog browsing.
Authority content reach
4.1×
On the bilingual authority surface (YouTube + Substack) within nine months — pulling from Dr. Campos's existing TV/print credit base.
Cost-per-franchise-call
−38%
As a small dedicated franchise ad surface replaces the ambiguous "everything everywhere" attribution problem.
§05 · The three buyers
Different rooms, one trust signal.
The Ageless Forever audience isn't monolithic. Three buyers, each with a different relationship to the clinic, a different price ceiling, and a different proof shape. The work is segmenting creative to each of them — not pitching all three with the same hero ad.
The Clinic-Curious
Women 35–55 · Bilingual / Hispanic-leaning · National · AOV target ~$80
Has heard of medical-grade skincare. Knows the in-office treatments exist. Curious enough to follow Dr. Campos on Instagram, not yet committed to booking a procedure. Wants the clinical credibility without the chair. Most likely to enter through the at-home regimen and graduate to a consult.
"If a doctor I trust formulated this for his own patients, that's enough for me to try it."
The Post-Procedure Customer
Women 40–65 · South Florida + national clinic patients · AOV target ~$130
Already in the Ageless Forever ecosystem. Has had a treatment, knows the practice, wants to maintain results between visits. Highest immediate revenue contribution, lowest acquisition cost — the easiest expansion. Today this audience is being addressed through clinic conversation alone, not systematically.
"I want to keep what we did in the room working for me at home."
The Spanish-Language Loyalist
Women 35–60 · Hispanic + LatAm + bilingual US · AOV target ~$70
Knows Dr. Campos from People en Español, Spanish-language TV, or word-of-mouth in Hispanic beauty circles. Skincare market in Spanish-language US is undermarketed and undersaturated — the brand has a category-of-one position waiting to be claimed with consistent paid + content presence.
"Por fin un médico que habla mi idioma sobre lo que mi piel necesita."
§06 · The most important expansion
Build the credentialed-founder acquisition engine.
Not "do more Meta." Not "add Google." The expansion that moves Ageless Forever from a clinic with a Shopify storefront to a national subscription business is a single architecture: paid acquisition built around the founder's credential, routed through a diagnostic, finished by a retention engine.
The Method — applied to Ageless Forever
Five steps, one compounding system.
I · DISCOVERY
Audit
Pixel health, current Meta spend reality, attribution gap, catalog architecture, lifecycle baseline.
II · STRATEGY
Routing
Three-buyer creative split. Skin quiz as the conversion front door. Subscribe & Save as the retention spine.
III · CREATIVE
Voice
Bilingual authority creative anchored to Dr. Campos. Hero-product photography that respects the catalog.
IV · LAUNCH
Tag
UTM convention, CAPI server-side, attribution model, weekly creative refresh, weekly read.
V · OPTIMIZE
Compound
Replenishment flows, regimen graduation, win-back, franchise side-pipeline, monthly economics review.
§07 · The systems we'd build
What lives where.
07.1Paid acquisition
The current Meta-only setup is the right starting surface — your audience is on it, you already have a converting creative, the brand is built for short-form video. The work is turning a single founder-led ad into a creative system with weekly testing cadence and a measured cost-per-first-purchase target.
- Meta as the core engine. Three creative tracks (authority / proof / product hero) on weekly rotation, English and Spanish, with audience-network split by language preference.
- Google + YouTube as the authority layer. Search defensively on "Dr. Campos" and brand terms; YouTube to amplify the People en Español–era footage and new authority shorts.
- TikTok as the discovery surface. Lower priority in month one — opens in month three after creative system is proven on Meta.
- Franchise side-pipeline. A ring-fenced small budget against LinkedIn + Meta lookalikes of existing franchisee profiles, measured to cost-per-qualified-call, separate from DTC P&L.
07.2Storefront & CRO
doctorcampos.com today is a 145-SKU catalog with light filtering. For a clinical authority brand, that's a flat surface — the customer is asked to self-diagnose against a wall of products. The wedge is a diagnostic-led entry that does the routing for them.
- Skin quiz as the new homepage. Eight to ten questions across concern, skin type, sensitivity, age band, current routine — outputs a recommended regimen with one click to subscribe.
- Regimen pages, not category pages. "The Brightening Routine," "The Post-Procedure Routine," "The Bilingual Anti-Aging Protocol" — bundled and priced for retention.
- Free-consult escape valve. One-click route from the quiz output to a 15-minute virtual consultation with Dr. Campos — the soft graduation into the clinic.
- Bilingual parity, not toggle. Every regimen page in English and Spanish, indexed separately, with native testimonials in each.
07.3Lifecycle & retention
Subscribe & Save already exists at 15%. The lifecycle program around it does not. For credentialed-founder skincare, the highest-leverage flow is replenishment timed to a serum's actual use cycle — 50 days for a 1oz hero, 65 days for a 2oz crème — paired with a regimen graduation prompt at the right moment in the customer relationship.
- Welcome (three-email). Founder story, regimen guidance, the science line — sets the trust register before the first sell.
- Replenishment. Day 50 / day 65 / day 90 on the hero SKUs, with a one-tap Subscribe & Save conversion.
- Regimen graduation. Day 120 — moves a hyaluronic-only customer to the full RENAURÉ duo with a founder-voice rationale.
- Post-clinic follow-up. For South Florida customers — clinic visit triggers the at-home regimen email three days later, in their language.
- Win-back. Day 180 dormant, founder-voice, no discount — anchored to a new launch or seasonal moment.
07.4Authority & content
The asymmetric asset here is bilingual clinical authority — a credentialed founder who already has Spanish-language media credit. Most US skincare brands are competing for the same English-language search terms. Almost none are doing the work in Spanish at the quality bar Dr. Campos can deliver. This is a category-of-one position waiting to be claimed.
- YouTube as the long-form spine. Two episodes a month — one English, one Spanish — anchored to a single ingredient, treatment, or skin concern. Cuts to ad assets and reels feed the paid engine.
- Substack as the editorial layer. Founder-voice essays, ingredient explainers, post-procedure protocols — owned, indexable, an asset that compounds.
- Press pitched, not chased. A quarterly outbound to Spanish-language beauty press building on the People en Español relationship.
07.5Measurement & ops
Quiz response was "not sure" on measurement — which is honest, and the right starting point. The first ninety days install the measurement system itself: a single source of truth, a single weekly read, a single planning metric per layer.
- Acquisition metric: Cost-per-first-purchase, by channel, by creative track, by language.
- Governance metric: Blended ROAS, weekly, against a contribution-margin-anchored ceiling.
- Planning metric: Cohort contribution margin at 90 days — what each acquired customer is actually worth before we re-acquire them.
- Operational rhythm: Weekly 30-minute read with the founder + studio lead. Monthly 60-minute economics review with the full team.
§08 · Three shapes of engagement
Same destination, three speeds.
Pricing is held for the scoping call — we'd rather decide together what's in scope first, then price it once the answer is real. The shapes below describe the team and the work, not the figure.
|
Foundation |
Growth System ★ |
Full Practice OS |
| Team |
1 strategist |
1 strategist + paid acquisition lead |
2 strategists + paid acquisition lead + lifecycle lead |
| AI dashboard |
— |
Included |
Included + custom cohort views |
| Best fit |
Core build + content cadence; founder-led media buying continues. |
Paid acquisition + retention engine + skin quiz, governed to CAC and ROAS targets. |
Adds the franchise pipeline, the bilingual authority engine, and a fully managed clinic ↔ DTC loop. |
Foundation
For — clinic-led founders extending into DTC
Team — 1 strategist
- Brand positioning + creative system v1
- Lifecycle email cadence (welcome + replenishment)
- Storefront conversion audit + quiz spec
- Monthly economics read
- Founder-led paid media continues in-house
★ Recommended
Growth System
For — credentialed-founder DTC ready to scale
Team — strategist + paid acquisition lead
- Everything in Foundation
- Full Meta + Google + YouTube paid program
- Skin quiz built and tested as the new front door
- Eight-flow Klaviyo lifecycle program live
- Weekly creative refresh + weekly economics read
- AI dashboard — CAC, ROAS, cohort margin in one view
Full Practice OS
For — clinic + DTC + franchise compounded
Team — strategists + paid + lifecycle leads
- Everything in Growth System
- Bilingual authority engine (YouTube + Substack + press)
- Franchise side-pipeline, ring-fenced and measured
- Clinic ↔ DTC two-way loop (post-treatment + soft consult)
- Quarterly economics review with full team
On investment. The figure for each shape is held for the scoping call. We'd rather decide together what's actually in scope first, then price it once the answer is real. Media spend, software, and creator/photography fees are pass-through and billed separately from the retainer.
§09 · Our recommendation
Anchor recommendation
Start with the Growth System. Prove the engine for ninety days. Add the franchise lane and authority surface in the second sprint.
The brand is ready for the system. The founder is ready for the system. The catalog is real, the audience is bilingual and warm, the credential is verifiable. What's missing is the acquisition architecture — paid that knows where it's going, a quiz that does the routing, lifecycle that closes the loop. Foundation is too narrow for the surface available. Full Practice OS layers in pieces that only matter once the core engine is generating data. The Growth System is the right shape for the next ninety days.
§10 · Ninety-day sprint
What the first quarter actually looks like.
Days 1–30 · Install
Measurement and creative
- Pixel + CAPI audit, fix server-side event quality
- Three-track creative system shipped (authority / proof / hero)
- Bilingual ad variants live across both languages
- Lifecycle welcome + replenishment v1 in Klaviyo
- Skin quiz scoped and wireframed
Days 31–60 · Convert
Quiz live, paid scaled
- Skin quiz live as homepage entry
- Regimen pages replace category pages
- Meta scale on the winning creative track
- Google + YouTube authority layer in market
- Subscribe & Save conversion benchmarks set
Days 61–90 · Compound
Cohort proof and lifecycle
- Full eight-flow lifecycle program firing
- First cohort 90-day margin read
- Regimen graduation prompts live
- Decision on franchise lane add-on
- Quarter-end read with founder + team
§11 · Proof
Three brands we've moved with the same motion.
Selected because the structural problem matched — a credentialed founder, a clinical or category-of-one position, a subscription-shaped catalog, and a need to convert authority into measurable acquisition. Verified metrics, named work.
Nutrafol
CS · DTC Health & Beauty · Subscription
+320%recurring revenue
+58%retention
4.2×marketing ROI
The closest analogue. Doctor-founded clinical-claim skincare/supplement brand, female-skewing, subscription model, Meta-heavy acquisition. The "founder developed this for patients" origin story is structurally identical.
Proven Skincare
CS · DTC Health & Beauty · Quiz-led
+480%subscription revenue
−65%CAC
3.7×ROAS
Personalized clinical skincare DTC, female ICP 35–55, skin-concern-driven segmentation. The quiz-to-regimen funnel architecture we'd build for Ageless Forever has its working precedent here.
Sugarbearhair
CS · DTC Health & Beauty · Authority
+1,200%social conversions
+380%influencer ROI
+75%repeat purchase
Authority figure as the creative anchor, bilingual reach, UGC + founder voice hybrid. The creative motion that drove Sugarbearhair's CAC efficiency maps directly to the on-camera Dr. Campos asset already in your hands.
§12 · Open for the scoping call
The questions we'd rather answer together.
For the call
- Two P&Ls or one. Is doctorcampos.com (DTC) run as a separate P&L from the Ageless Forever clinic, or are they one operating company? Affects how we ring-fence budget and report attribution.
- Current Meta baseline. What is the actual current monthly spend on Meta, which Business Manager is it running through, and is the pixel firing cleanly on doctorcampos.com? Determines whether month one is data-collection or measured scale.
- The "Dr." copy lens. The DNP credential is real, accurate, and a meaningful trust signal. We'll write to "Dr. Campos · DNP, ARNP" or "Doctor of Nursing Practice" to keep Meta's health-ad review process clean. Want to confirm that's the language frame you'd hold us to.
- Inventory + fulfillment. 3PL, in-clinic, or hybrid? Affects how fast we can scale acquisition volume without a fulfillment bottleneck.
- Franchise priority. Active franchise selling motion right now, or holding for after DTC is proven? Decides whether we ring-fence a franchise lane in month one or add it in month four.
- NAD+, NightSkin, DIM. Live in the storefront or coming? If supplements join the catalog, the regimen architecture extends — and so does the FTC review surface.